Worth & Reason

Software decisions for small teams

Before you choose a CRM,
price the whole team.

Start with the job you need done. Compare seats, payment commitments and the costs a headline price leaves out.

What needs to change?

Count active users, not all employees.

Payment preference

5 people. The cost behind the plan.

USD · Before tax · Sources checked September 9, 2026

These options organize follow-up work. Someone still needs to own the next action. The spreadsheet assumes existing software access.

A manual baseline

Your existing spreadsheet

$0/ team / month equivalent

Conditional software baseline

12-month reference subtotal
$0
Annual subscription payment
$0

Your existing software terms

12-month figure assumes the displayed rate lasts all year. It is not a renewal quote.

A shared list with an owner, next action and due date. Follow-up and maintenance stay manual.

Price assumptions & limits

$0 incremental software cost assumes suitable spreadsheet and email access is already paid for. Staff time and setup are unmeasured.

Setup, administration, required extras and tax remain unpriced. The subtotal is not a complete implementation cost.

Read the baseline assumptions

Structured tracking

Pipedrive Lite

$70/ team / month equivalent

Published reference; confirm current quote

Known first-year subtotal
$840
Annual subscription payment
$840

Annual payment upfront

Leads, contacts, deals and a view of overdue follow-ups. Email sequences require a higher plan.

Price assumptions & limits

USD annual reference. Source retrieval also returned euros; confirm currency and current price. Monthly USD pricing remains unverified.

Setup, administration, required extras and tax remain unpriced. The subtotal is not a complete implementation cost.

Check the vendor’s current terms

Conditional new-customer offer

HubSpot Starter bundle

$35/ team / month equivalent

New-customer offer; renewal unknown

Known first-year subtotal
$420
Annual subscription payment
$420

Annual payment upfront

Starter tools for a shared client process. Full Sales Hub sequences require Professional or Enterprise.

Price assumptions & limits

New-customer offer. Renewal price and promotion duration are unresolved. Confirm that the bundle fits the required tools and seats.

Setup, administration, required extras and tax remain unpriced. The subtotal is not a complete implementation cost.

Check the vendor’s current terms

HubSpot’s advertised free tier allows up to two users, so it is excluded from this team scenario. A monthly payment can still require an annual commitment. All renewal prices and total implementation costs remain unverified.

How to use this comparison

A useful starting point.
A few important limits.

01

Define the work first

For a shared list, start with client, owner, stage, last contact, next action and due date. Decide who reviews overdue work. Software alone does not fix an unclear process.

02

Read the commitment

An annual price shown per month is a monthly equivalent. Monthly billing can also mean installments on an annual contract. Required onboarding and unpriced extras still matter.

03

Test the difference

Before switching, compare the same workflow with your current process. Check reminders, email requirements, migration and export. We have not tested these products or measured time savings.

Evidence before endorsement

This comparison uses official product documentation and explicit calculations. It is our first research tool for small consultancies and agencies. We have no active affiliate relationships and these links earn us no commission. Product recommendations are independent of prospective commission.

Prices and plan limits can change. Unknown charges stay visible; a low subtotal is not a verdict on which product is best. Our research and production use AI tools; we check important claims against the sources below.

Sources & calculation method

Reviewed September 9, 2026. Monthly team reference = active seats × per-seat rate. Annual subscription = monthly reference × 12. The known first-year subtotal adds a documented mandatory onboarding fee once. It excludes unpriced implementation, administration, integrations and tax.

HubSpot Starter’s new-customer bundle offer is separate from the catalog’s $20 per-seat monthly reference. Neither that catalog figure nor the promotional figure establishes your renewal price. Pipedrive’s USD references need confirmation because direct source retrieval also displayed euros.

The calculator runs in your browser. Changing a scenario does not send an inquiry or subscribe you to anything. We count page loads, comparison use and link clicks to improve this tool; your selected values stay in your browser. These counts do not identify unique readers. See our privacy page for details. A feedback link opens your email app; you choose whether to send.